Positioning & messaging
Buyer-aligned story, crisp value propositions, and proof points that land in maritime and shipping contexts.
Maritime tech. advisory
I advise maritime tech sellers on positioning, commercial strategy, and sales execution - so you can sharpen your narrative, improve buyer conversations, and build a more repeatable pipeline.
I advise maritime tech buyers on requirements, evaluation, and common pitfalls - so you can run a clearer selection process, compare vendors properly, and choose tools that will actually land.
Sales enablement
Decks, one-pagers, discovery flows, qualification, and objection handling to make selling consistent.
Pipeline & partnerships
Outreach strategy, partner mapping, and practical process improvements to increase quality opportunities.
GTM planning
ICP definition, segmentation, pricing/packaging input, and an operating cadence that works for lean teams.
Marketing support
Content direction for credibility: case studies, webinars, landing pages, and campaign messaging.
Founder coaching
Weekly check-ins to sharpen judgement, prioritise, and keep commercial execution moving.
Requirements & fit
Define what “good” looks like: outcomes, workflows, data, and constraints across stakeholders.
Vendor shortlist
Turn a crowded market into a focused shortlist with clear decision criteria and trade-offs.
Evaluation support
Structured demos, scoring, and stakeholder alignment so you can compare like-for-like.
Process review
Review current ways of working and identify where software will genuinely help (and where it won’t).
Pitfalls & procurement
Avoid common traps: unclear ownership, weak adoption plans, and misaligned timelines.
Implementation readiness
Practical next steps for rollout: change management, training, and success measures.
.png)
Downloads
Practical resources for teams selling maritime tech and for buyers evaluating it.
VMS Buyer’s Guide
What’s inside: 1. Do You Even Need a VMS? 2. Should You Just Build It In-House? 3. The Modern VMS Landscape 4. The Main Players: An Unfiltered View 5. Why VMS Implementations Fail 6. Are You Ready? 7. The Non-Negotiable Feature Checklist 8. Building the Business Case for Management 9. How a VMS is Packaged (What You End Up Paying For)
VMS Buyer’s Checklist
Coming Soon - email me directly to be first to receive it!
Contact
Selling maritime tech and want sharper positioning, better buyer conversations, or a more repeatable pipeline? Buying maritime tech and want clearer requirements, a cleaner evaluation, or a more confident decision? Let’s talk.
Email [email protected]
Location
Borough Green, Kent, UK